SEO Specialist

Job Category: Marketing
Job Type: Freelance
Job Location: Remote

Key Responsibilities:

  • Keyword Research:Identifying relevant keywords and phrases that users search for to target the right audience. 
  • On-Page Optimization:Optimizing website content, structure, and code to improve search engine rankings. 
  • Off-Page Optimization:Building high-quality backlinks and improving website reputation to enhance authority. 
  • Content Strategy:Developing and implementing content strategies to attract and engage users. 
  • Website Analytics:Monitoring website traffic, user behavior, and search engine rankings to identify areas for improvement. 
  • Technical SEO:Addressing technical issues that can negatively impact search engine rankings, such as broken links, slow page load times, and mobile-friendliness. 
  • Competitor Analysis:Researching and analyzing competitor SEO strategies to identify opportunities and best practices. 
  • Reporting and Analysis:Regularly reporting on SEO performance and providing data-driven recommendations. 
  • Staying Updated:Keeping up-to-date with the latest SEO trends and best practices. 

Skills and Qualifications:

  • Strong Analytical Skills: Ability to analyze data, identify trends, and make data-driven decisions. 
  • Proficiency in SEO Tools: Familiarity with SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs. 
  • Understanding of Search Engine Algorithms: Knowledge of how search engines work and how to optimize websites for them. 
  • Experience with Content Marketing: Ability to create and optimize engaging content. 
  • Experience with Link Building: Knowledge of building high-quality backlinks. 
  • Experience: Prior experience in marketing or SEO is highly valued. 

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